[Interactive Investor] - Johnnie Walker-maker Diageo (DGE) is to acquire a 27.4% stake in India's United Spirits for £660 million. This stake will secure Diageo sufficient control to manage and run the business under international standards, triggering a mandatory tender offer
JOHNNIE WALKER® BLACK LABEL® Johnnie Walker Black Label is a true icon, recognised as the benchmark for all other deluxe blends. Created using only whiskies aged for a minimum of 12 years from the four corners of Scotland, Johnnie Walker Black Label has an …
· Johnnie Walker Guidebooks . Preparing for the Camino Francés. Guidebook to the Camino Francés . A Pilgrim Guide to the City of Santiago. Guide to the Camino Inglés . Guide to the Route from Madrid to Sahagún. Guide to the Via Serrana from …
[MoodieReport] - At TFWA World Exhibition in Cannes last week, Diageo Global Travel & Middle East (GTME) introduced the first range in the Collection, dubbed the Johnnie Walker Trade Routes Series – three new blends, all permanent travel retail exclusives. The first
[MoodieReport] - It has two fantastic mega-brands in Chivas and Johnnie Walker, and there are some very strong local brands. I think the solution for us in blended Scotch is to find a solution for Dewar's, and I believe that we're working very strongly on that at the
[MoodieReport] - In this issue we highlight one of the most important brand innovations for many years in travel retail, the launch of Johnnie Walker Explorers' Club Collection, parent company Diageo's biggest-ever investment in the channel. Another intriguing drinks
[CITY A.M.] - Diageo, which makes Johnnie Walker whisky, Guinness beer and Smirnoff vodka, failed to make a deal with United Spirits in Now the company hopes to gain traction in the growing South East Asia brewing market, after Heineken won control of Asia
[The Guardian] - In a deal that unites the maker of Johnnie Walker whisky with the Indian owner of Whyte & Mackay, Diageo will pay £660m for the initial stake and hopes to raise it to a majority 53% for £1.3bn. The cash is a much needed boost for United Spirits' owner
[The Northern Echo] - Drinks company Diageo is buying a majority stake in India's United Spirits group for £1.28bn. Diageo, whose brands include Johnnie Walker, Guinness and Smirnoff, will get a per cent share in the business to help increase its stake in India's
[CampaignLive] - He was most recently at Bartle Bogle Hegarty, where he was a creative and content director working on clients including Levi's, Johnnie Walker, Audi and Burberry. Wright will work on Lucozade at Grey. He joins from Wieden & Kennedy London, where he
· Here, Johnnie Walker’s talented master blender tells us about how he crafted the latest in the Ghost & Rare series: the magnificent Johnnie Walker Blue Label Ghost & Rare Port Ellen. Did you have a clear idea of what the finished whisky would be when you started, or is it a more experimental process? I think it is a bit of both.
· Johnnie Walker, the world’s leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of the brand’s luxury whiskies. The ‘Character’ campaign plays a key role in the brand’s luxury marketing strategy which has broken new ground through high profile online content and experiential events in […]
[The Spirits Business] - Inside the EU wall – another divider in this complex region – Diageo is reporting “amazing success” for Bushmills Irish whiskey in Bulgaria. This year, Bulgaria will also be Diageo's global lead market for the Johnnie Walker “Keep Walking” project
[The Spirits Business] - The first series of three whiskies – the company has hinted that more collections will follow – starts with The Trade Routes Series and the December release of Johnnie Walker The Spice Road, created by master blender Jim Beveridge to evoke the aromas
· Diageo will release a new series of Johnnie Walker whiskies exclusively into travel retail in July, three months before rolling the range out to domestic markets. The Johnnie Walker Black Label Origin Series includes four blended whiskies, each honouring a different whisky region of Scotland. The ...
Johnnie Walker King George V. The reign of King George V was marked by his pursuit of excellence, and that included his whisky. Now, for discerning whisky connoisseurs, John Walker & Sons introduces the King George V Edition, created in celebration of the first …